Meet Our Team!

Dan Day
dday@brandtender.com

An author, speaker and recognized leader in marketing, Dan spent 13 years at BI Worldwide helping Fortune 500 companies improve their customer-marketing efforts. Until he discovered a new, better way: marketing through brand-conscious employees.

His latest book, Brandtender Marketing: True Customer Engagement from the Inside Out, helps businesses transcend their competition by transforming employees into “Brandtenders.”

Day has been a featured presenter for marketing industry events, universities, associations, and at companies of all sizes, including Apple, Capital One, Chase, Coca-Cola, Digitas, GE, H-P, Intel, Microsoft, State Farm, Sony, Target, Visa and Wells Fargo.

Kate Richards
krichards@brandtender.com

Kate’s a dynamic business leader who’s been helping businesses optimize their brands for several years. She understands how to attract, retain and engage employees who relate to and connect with the brand message.

She walks her talk with a hands-on approach to organization development, helping companies of all sizes and across all major industries create stronger value propositions by enhancing the alignment of employees and customers.

Kate is a frequent presenter, community manager, employee engagement consultant, brand coach and business-thinking partner. Clients have included Allianz, BASF, FedEx/Kinkos, John Deere, McKesson, Morgan Stanley, NBC Olympics, NWA, National Car Rental, Sherwin Williams, Sun Microsystems, TCF, Visa and Westin.

 

Brandtender Marketing LLC
14436 Quentin Avenue, Minneapolis, MN 55378
952.440.5151 | info@brandtender.com

The Book That Turns Marketing Inside-Out

“This concept validates my belief that front-line employees are the most important people we have to build relationships that help customers enjoy their experience. The book outlines employee-customer encounters that go from great (‘Unforgettable’) to disastrous (‘Unforgivable’), a powerful reminder to me how day in and day out, employees are important to the success of any business. We have an employee recognition program tied into the customer experience, and we’re using what we learned from the book to take that initiative a step further. Day explains that no two companies have the same employee dynamic, which provides an ‘unduplicatable differentiation’ from anyone we compete against—if we learn how to leverage it.

“I recommend this book to anyone looking for new ways to grow and retain customers, particularly in this economy, because it helps us maximize the existing investment in employees, who can cost-effectively become our ‘marketing army.’

- Randy Sampson, President and CEO, CanterburyPark

Order now from Amazon.com:
Brandtender Marketing®: True Customer Engagement from the Inside Out