About Brandtender Marketing

Marketing Doesn’t Get Any More Direct Than This

Searching for ways to grow your business in this wobbly economy? The answers are all around you—in the form of your employees. Once you realize the marketing power of employees building relationships with customers, you’ll never view the people who work for you as simply “employees” again. Brandtender Marketing offers a unique approach to this employee/customer connection.

The Gallup Organization has found that 80 percent of the market value of the average S&P 500 company is made up of intangible assets like brand, customer base, innovation and talent of its employees.

This is what can truly separate your brand from competitors, regardless of industry. No two businesses on the planet have the exact same blend of individual styles, generations and cultures spread amongst their employee population. This unique mix becomes a differentiation that can’t be duplicated—the DNA of your brand. Understand and leverage this strength and you enter a new generation of marketing!
 
Companies with “engaged workgroups”—employees who understand and believe in the brand they work for—have a significant advantage over those with less-aligned employees. Gallup’s research shows engaged organizations grow more than twice as quickly; are 12% more profitable; 18% more productive (revenue per worker); and their employees are 51% more likely to stay, rather than leave the company to take another job.

And from your customers’ perspective, JD Power has found that customers who are positively engaged with companies not only solicit others to do business with that company, but their opinions carry more weight than all of the company’s advertising and marketing initiatives combined!

This new concept is not about customer service, which is necessary but passive. It’s about proactively earning the right to lead customers toward more frequent, larger or different purchases through your most direct link to prospects and customers. Why not use this important channel to advertise, market and sell to your buying public?

You can see from the following illustration how Brandtender Marketing replaces the tired concepts of “loyalty” marketing or “direct” marketing, which neither build loyalty nor are very direct.

Grow your brand through employee engagement and all indications are you will grow your business. It’s how to bring your brand to life—through employees!

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