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Best Buy employees deliver a strong brand. Learn more >
Read about us in MN Business magazine. Learn more >

Brandtender Marketing Book

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Brandtender Marketing: True Customer Engagement from the Inside Out.


Bring Your Brand to Life—Through Your Employees!

brand marketing successThe path to achieving customer engagement—which drives increased revenue and profit—runs through your employees. Find marketing power in employees' relationships with customers >

You’ve made significant investments to recruit, hire and cultivate strong people who represent your brand in the marketplace. Before spending one more dollar on another marketing program, leverage the marketing power lying dormant amongst your ranks and learn 3 things the best brands do well >

We help transform your team into “Brandtenders” through employee training methods that lead customers toward more frequent, larger or different purchases. Employees are your brand—your “unduplicatable differentiation”—arm them with knowledge and technique to gain marketshare. Curious about our process? First, we become your customer >

"Right on! Day understands the power of people and what they can do when given the opportunity. Your people are your company, and he shows us how to make them our true brand." - Bob Kierlin, Chairman of the Board, Fastenal Company.

"Brandtender Marketing provides clients with internal marketing and human resources solutions that tap the power of employees to communicate the nuances of a company's brand to both internal and external customers." - Forbes.com

We’re honored to be called “the next generation of customer marketing,” and have worked with or been featured by: Acura, Amplifon, Asset HR, Bethel University Graduate School, Business Network International, CenterStage Workshops, Display Sales Inc., Evancarmichael.com, Experience Activation, Finance & Commerce, Forbes.com, H.M. Cragg,
HR Roundtable - Burnsville, KTLK Radio, Lifetouch, Limelight Generations, Minnesota Business, MN Transport Services Association, Motivation Strategies, National Speakers Association,
The Prouty Project, St. Paul Pioneer Press, Target Marketing, Twin Cities Business Group, Upsize Minnesota...

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